Val Gardena is not just an area of worldwide fame targeted by tourists, but is renowned for its centuries-old woodcarving tradition.
Gifted craftsmen are today reviving these ancient traditions with items of a historical flavour combined with the delicacy of contemporary art.

In 1998 several woodcarving producers founded the GARDENA ART Association. The aim of this Association is to strengthen the Val Gardena woodcarving image and promote sales through the Gardena Art quality brand, which certifies their quality and origin.

As is in fact provided by the Association Statute, Gardena Art woodcarvings are exclusively produced in the Gardena Valley and bordering areas.

At present about 30 woodcarving producing companies make up the Association, and are undertaking the task of reviving this ancient tradition handed down from generation to generation.

The Chairman, Mr Bernardi Egon, together with the other six members of the Association, safeguards the interests of the Associates in dealing with public and private bodies and coordinates marketing activities.

GARDENA ART is grateful to the Supporting Partners for their considerable assistance.

OBJECTIVES

The tradition, experience, know-how and creativity of the craftsmen are the best foundation for creating a strong brand that ensures the Gardenian artistic craftsmanship: the GARDENA ART brand.

Several marketing policies are provided for this purpose. This marketing stratagem guarantees earnings in line with profit, so avoiding any production dislocation abroad.