Since its foundation, the Gardena Art Association has striven to reinforce the image of Val Gardena woodcarving in order to promote the worldwide marketing of this considerable cultural asset.
The Gardena Art brand was created to certify the quality and origin of the woodcarvings, which are in fact produced 100% in the Gardena Valley, as provided by the Association Statute.
How is the Gardena Art brand made?
The basic version
The “Gardena Art” brand is 100%, synonymous with the Gardenian quality as evidenced by the slogan: “Enjoy 400 years of woodcarving tradition”.
100% Made in Italy
The Gardena Art logo, with the addition of the “100% Made in Italy” caption, will be adopted by new markets. Under this brand it is intended to mostly market Val Gardena woodcarvings abroad, including Countries in Eastern Europe and across the Atlantic (USA, South America).
Made by...
In the Gardena Art traditional markets the logo will appear beside the name of the relative producer.
